Today’s discerning consumers demand something more than a quality product.  They also gravitate to those able to provide a unique customer experience, while also delivering eco-efficiency through innovative technology. 
Hybrid cars invested on by leading car manufacturers who have made the environment a major theme, ahead of the traditional selling points like design and engine power, belong to this category. Nowadays, we hear about successful hybrid car models undergoing intensive research & development and product differentiation thrusts anew and come out with a new age of environmentally friendly transportation.
A top automaker has also gone to the extent of using its biotechnology expertise to enable biofuel to be sourced from non-food crop sources.  This company’s hydrogen-powered fuel-cell hybrid vehicle, marketed a few years ago, has made headway as far as gaining wider commercial feasibility is concerned.  Currently in the drawing board is a solar car that may feature solar panels on its roof.  Likely to produce a meager amount of electricity of 1 kW, the solar panels will primarily benefit the airconditioning unit of the car.  The company churning out this breakthrough has made great strides in eco-efficient operations, and the installation of a 2,000kW photovoltaic generation system (solar panels) to help lessen the environmental footprint. Such bold steps from a market leader signal the state of things to come from other auto manufacturers wishing to capture the burgeoning market of environmentally conscious consumers.
Now who says it is not possible to enjoy modern conveniences like a car in a sustainable way - a green living and green energy at the same time?